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Post by juthi52943 on Dec 28, 2023 3:28:54 GMT
Resulting in higher costs and loss of information. Privacy compliance requirements ensure that consumers' preferences for storing and using their personal data meet their expectations. Missing this point can result in considerable monetary and reputational risk. Good data ingredients include verified, validated, and privacy-compliant data. But even good quality data is not enough Now that the data is clean, it needs context. Without context, no matter how clean and aligned the Job Function Email List data set is, it is much more difficult to identify actionable insights for customer acquisition and retention, product improvement, revenue optimization, and more. How adding real-time behavioral data adds context to data sets and ensures results Context is the product of real data generated by real consumers during their online activities, such as sharing a video. Downloading a brochure, or searching for recipes, flights, or event tickets , etc. Actual behavior and interest data is deterministic because it is representative of recent, real-world online interactions and interests. They are authentic, powerful and can be made available in real time. Think of it as “farm to fork” data, with less risk of overprocessing it or applying flawed or unnecessary layers of data science or modeling.
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