Post by account_disabled on Dec 11, 2023 9:25:06 GMT
This lack of competition means that when someone does type in this query (remember, low search volume doesn’t mean no search volume—people are still searching it!), you should have no problem achieving successful ranking positions as long as your pages are optimized well, helpful to the reader and answer their queries. Lower search volumes = higher chance of intent optimisation?
The purpose of intent optimisation (also known as user Industry Email List or search intent optimisation) is to tailor your site content to meet the expectations and needs of searchers. It makes sure that searches on your page will turn up valuable and useful information that satisfies their search needs. Long-tail keywords with low search volumes will often be more descriptive. They give you a better idea of the intent. Because of this, you can create content that will be more valuable to your target audience by identifying which of these intents are the most relevant for those searching your keywords. In essence, creating pages for long-tail keywords with a low search volume will help you to optimize for intent too. They’re more specific in nature and so will give you a better idea of what the user is looking for than the high-volume, short-tail keywords. Hopping on emerging trends One reason for a low volume of keywords could be that the subject, or trend, is still quite new. Get in there quickly, make your mark and continue to update these pages with the flowing nature of the trend once they’re ranking. Hopping on emerging trends Short strings of specific keywords with low search volume could be a sign of the latest train of thought popping up, new customer needs and emerging pain points within your industry. Take the term ‘bitcoin’ for example.
If you had done some keyword research on this in early 2014 you may have written it off only for the popularity (and searches) to boom in 2017. Bitcoin search trends Lead the way You and your competitors all have a share of the voice of your industry. How big a share is completely up to you. When you rank for many terms (both high and low search volume keywords) in a niche industry, you begin to look like the go-to expert in the field. For example, if your pages rank at the top for ‘how often you should have your carpets cleaned’, ‘regular oven cleaning appointments’, ‘after-tenant cleaning’, and others, people will see you as the number one resource for professional cleaning.
The purpose of intent optimisation (also known as user Industry Email List or search intent optimisation) is to tailor your site content to meet the expectations and needs of searchers. It makes sure that searches on your page will turn up valuable and useful information that satisfies their search needs. Long-tail keywords with low search volumes will often be more descriptive. They give you a better idea of the intent. Because of this, you can create content that will be more valuable to your target audience by identifying which of these intents are the most relevant for those searching your keywords. In essence, creating pages for long-tail keywords with a low search volume will help you to optimize for intent too. They’re more specific in nature and so will give you a better idea of what the user is looking for than the high-volume, short-tail keywords. Hopping on emerging trends One reason for a low volume of keywords could be that the subject, or trend, is still quite new. Get in there quickly, make your mark and continue to update these pages with the flowing nature of the trend once they’re ranking. Hopping on emerging trends Short strings of specific keywords with low search volume could be a sign of the latest train of thought popping up, new customer needs and emerging pain points within your industry. Take the term ‘bitcoin’ for example.
If you had done some keyword research on this in early 2014 you may have written it off only for the popularity (and searches) to boom in 2017. Bitcoin search trends Lead the way You and your competitors all have a share of the voice of your industry. How big a share is completely up to you. When you rank for many terms (both high and low search volume keywords) in a niche industry, you begin to look like the go-to expert in the field. For example, if your pages rank at the top for ‘how often you should have your carpets cleaned’, ‘regular oven cleaning appointments’, ‘after-tenant cleaning’, and others, people will see you as the number one resource for professional cleaning.